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Sales and marketing hand in hand
In this article we will present you the advantages of joint training of sales and marketing teams in digital marketing with 100% focus on the specific company - starting situation, consumer behavior, digital channels, tools, consumer paths, KPIs, next steps. We've also provided some specific…
8 min. reading time
Taking care of your Google My Business account under COVID-19
COVID-19 has affected us all, forcing changes in the way we work and play; in the way businesses operate and market their products and services. At a time when the Internet is among the main sources of information for the majority of the population and…
4 min. reading time
Top 5 most common agency briefing mistakes
What is the starting point of each project the agency works on? We’ll give you a hint – this is the foundation on which the building of this project will begin. And now the answer – the correctly formulated assignment or the so-called in our…
8 min. reading time
Quora - another channel for B2B marketing
When we hear B2B we all think of LinkedIn, right? We give you ideas and reasons why you should include advertising on Quora as part of your B2B communication channels. What is Quora? It is a Q&A based platform that ranks 357th among the most…
4 min. reading time
The five phases of a modern user journey
Part One of Marketing 4.0 is another confirmation that Kotler's books are foundational for anyone working or interested in marketing. With each successive edition, the marketing concept is upgraded to reflect the actual development of marketing. With each successive edition, the consumer aspect as a…
7 min. reading time
The Manifest Names Xplora As One Of The Most Reviewed Social Media Marketers In Bulgaria
Social media is one of the greatest tools for promotion man has ever known. But even with all the tools available to everyone, there are still a lot of skills that need to be learned before they can be used effectively.
2 min. reading time
What you need to know if you are searching for a digital marketing agency for your global marketing needs
Well, to kick this off, we need to ask ourselves “What is important for a company to know when searching for a digital marketing partner located in a different country?”. Let’s say you are a company situated in the UK, US, Germany etc. and you…
8 min. reading time
Condition for successful marketing - validation of marketing assumptions
Everything in marketing is assumptions Until you validate them with real user behavior Successful marketing means the right people doing the things they want to do in a profitable way for the company. And that means that marketing, and in our digital age, digital marketing,…
4 min. reading time
Management of customer expectations
Listening comprehension is a basic exercise in many foreign language textbooks. For us, project managers, this component has become a prerequisite for managing customer expectations and the success of any campaign. There is no formula to guarantee the success of any project, but there are…
5 min. reading time
![22 digital tools to use in 2022 [PART 2]](https://xplora.bg/wp-content/uploads/2022/01/22-DIGITAL-TOOLS-TO-USE-IN-2022-768x402.png)
22 digital tools to use in 2022 [PART 2]
Behind every successful digital marketer are the tools to back it up :). If you haven't read the first part, here we will present you the second part of the article with the remaining 11 tools to use in 2022. Here they are: Google Tag…
9 min. reading time
5 + 5 design trends for 2022 that will inspire you
The New Year has begun and we are entering it with full force, having prepared for you 5 trends in graphic design that will inspire you. But since we like the design not to be only beautiful, but also functional, we’ve decided to present you…
6 min. reading time
22 digital tools to use in 2022 [PART 1]
Behind every successful digital marketer are the tools to back it up :). In this article, we'll introduce you to 22 digital tools that help marketers manage, analyze and improve the results of their digital campaigns. You'll discover tools that cover different aspects of digital…
9 min. reading time