Strategy

When a change in the original concept may be your best ally

When a change in the original concept may be your best ally

Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
Medix Alvina Deluxe Perfume

Medix Alvina Deluxe Perfume

We have all come across the clichés used in advertisements for detergents: Housewives who love to wash dishes; Children who are constantly dirty; Softeners that they bring to a parallel reality; The Medix Alvina Deluxe Perfume campaign was aimed at escaping them. In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.