Performance Marketing and Advertising

Successful B2B marketing practices that combine the use of social media with the power of Google

Successful B2B marketing practices that combine the use of social media with the power of Google

In 2016 we started working with our client Fintrade - a non-banking, financial institution specializing in business lending. As with any B2B client, here, at the beginning of our work together, we had serious challenges, which were to research the market, define the right target audiences and choose the right digital channels to reach them.
When a change in the original concept may be your best ally

When a change in the original concept may be your best ally

Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
Medix Alvina Deluxe Perfume

Medix Alvina Deluxe Perfume

We have all come across the clichés used in advertisements for detergents: Housewives who love to wash dishes; Children who are constantly dirty; Softeners that they bring to a parallel reality; The Medix Alvina Deluxe Perfume campaign was aimed at escaping them. In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
WHAT TO DO WHEN THE OLDER ONES LINE US UP FOR THE DONER KEBABS?

WHAT TO DO WHEN THE OLDER ONES LINE US UP FOR THE DONER KEBABS?

What was the situation when the client came to us? We all know who aladinfoods are, so we can afford to skip the introduction section. As you read this, you know who we are and what we do. You may already be solving the puzzle of why we met and wanted to work together. And the missing piece is the online store, where you can order food for home.
“Growing up together” with BRITANICA Park School

“Growing up together” with BRITANICA Park School

What was the situation when the client came to us? In all likelihood, today is not the first of June, but a child's holiday can be any day when he feels significant and valued while curiously exploring the world. That is why we accepted a cause as our own. The first private park school in Bulgaria - britanica park school opened its doors in September 2019. The new generation school combines innovative teaching methods with a complete atmosphere for family environment and comfort. We liked the freedom and unadulterated behavior that the creators of bps adhere to, developing the individual capabilities of each child.
ZAGORKA IPA – BULGARIAN BEER FOLLOWING A BRITISH RECIPE

ZAGORKA IPA – BULGARIAN BEER FOLLOWING A BRITISH RECIPE

In winter, the sweetest thing is to dream of a warm summer and a cooling beer in hand. Let's do it together while talking about Zagorka IPA - the Bulgarian beer according to a British recipe. With its pronounced citrus bitterness and aromas, it was created for people in Bulgaria looking for new and different beer flavors, while at the same time presenting them with a beer close to their favorite taste.
STANDING OUT IN THE MARKET FOR BABY AND CHILDREN’S GOODS IS NOT CHILD’S PLAY

STANDING OUT IN THE MARKET FOR BABY AND CHILDREN’S GOODS IS NOT CHILD’S PLAY

To stand out in the market for baby and children's goods is not child's play. But working on our first joint campaign with Lorelli was a pleasure, rewarded with success. Together we managed to overcome the challenges and meet the needs of parents in their quest to care for their children, presenting them the new collection of strollers Lorelli.