Gedeon Richter is a specialty pharmaceutical company with a focus on women's health that has combined tradition and innovation in pharmaceutical manufacturing for more than 120 years. With its widely recognised expertise and comprehensive product range, Gedeon Richter is a major player in the field of women's health.
Visual Content and Creative
After we successfully showed you in our previous case study how we optimized the advertising on the dunar funnel of our long-time partner Aladin Foods and increased ROAS to a 4-digit value, it's the turn of consumer engagement.
Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen.
Spoko Waffles is one of the boldest clients we have worked with. Over the years that we’ve been creating content for them, we’ve been able to gain their trust and they’ve given us space to be creative. Together we built the brand’s Instagram account, creating fun content that was just right for their audience.
The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack.
Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.
Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
We have all come across the clichés used in advertisements for detergents: Housewives who love to wash dishes; Children who are constantly dirty; Softeners that they bring to a parallel reality; The Medix Alvina Deluxe Perfume campaign was aimed at escaping them. In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
A video campaign realized with the help of PRESTIGE 96 and their loyal audience You know that the topic of sweets is a sensitive topic - for men and women, for young and old. In the Xplora office, however, the jam is respected and the truth is that we have no problem with it. Not only is our afternoon breakfast guaranteed, but the imagination of every hidden talent in cooking allows itself to run wild with the products of Prestige 96.