Account management
We are very proud to be given as an example of customer relationship management. Most of our clients are long-term and for them we achieve increasingly important business and marketing goals. And most of our new clients are from recommendations and always one of the reasons is excellent client service, account management or as they say with us, in the digital agency for integrated digital marketing Xplora - Project Management.
How do you provide first-class account management?
The vast experience of Xplora partners in working in service companies, as well as specifically in agencies, allows us to have the right focus:
- Always make sense of business and marketing goals
- Always offer significant business and marketing goals for which we can commit to achieving them
- Our team knows what it can do, what is good practice, what is a test, how to analyze and present for management purposes
- For specific things such as approach, technique or results, the presentation to the client is by the relevant expert in the Xplora team with the assistance of Project Manager
HOW GOOD ARE THE PROJECT MANAGERS AT XPLORA?
Every project manager in a digital agency has significant previous experience - for example in media, event or PR agencies, in the media, in companies in the real sector. We put a lot of effort into upgrading their skills and incorporating them into the good practices of Xplora that we have recognition for - from our public case studies, as event speakers, as lecturers.
At the same time, we are very open to customer guidance and feedback. We provide marketing services in the digital age, and this involves a lot of joint efforts - analysis, discussion, planning, reporting.
I’VE HEARD THAT AGENCIES OFTEN BEHAVE AS “WE KNOW EVERYTHING” AND THAT SOMETIMES IT’S HARD TO CONTROL THE EGO?
Common sense presupposes that everyone realizes that they cannot know everything, even better - than the person who works daily for a company in a sector. So we are humble and together we extract the necessary information, then we supplement it with our insights (applicable insights into user behavior).
And together with the client's team we plan, implement, analyze and scale digital marketing. Every industry has its own jargon and it is easy to try to use it to show competence - we believe that we should all be on the same page and use consistent principles and approaches, as well as understandable in all terms.
We have special training in the team on personal development. Everyone knows that he is neither the greatest nor anyone who has to conform to his ego. Our culture goes one step further - we apply our Human Digital philosophy and part of our value proposition is that:
- we talk to real consumers who perform important actions for the brand;
- we explain in an understandable way and we are 100% transparent with data, budgets and pricing;
- we create friendly relationships with our clients' teams and make them successful.
