Search engine advertising
- In addition to Bing, Microsoft Advertising can cover a variety of placements, including the growing search engine Duck Duck Go.
- Ability to directly import ads and campaigns from Google Ads.
- Expand your campaign and reach new audiences other than Google Search.
- Yandex’s functionality is very similar to that is offered by Google Ads. The main formats offered in the platform are search ads (contextual advertising) and banner advertising (in the Yandex advertising network).
- Ability to create conversions and analyze the results in the analytical tool Yandex Metrica.
- Various building strategies (Click optimization, Conversion optimization and others).