Search Engine Marketing
Search engine advertising
When we talk about search engines, most of us will probably think first of the largest search engine in the world, namely Google Search. Along with it, although not so popular in our country, are Microsoft’s Bing and Russia’s Yandex.
SEO is divided into two main divisions – on-page and off-page, and in the following lines we will consider on-page SEO, which concerns everything related to site optimization – page speed, code, Core Web Vitals, content and metadata.