Search Engine Optimization

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SEO Audit

Why is an SEO audit needed?

SEO audit is as necessary as it is necessary to plan a digital strategy for brand promotion. It is impossible without it, if we want the search engines to “like” us and rank our site in higher positions on specific keywords compared to the sites of competitors.

SEO audit is an analysis through specific digital tools and techniques that tell us what condition our site is in, whether there are many errors to fix the code or there are too many pages that have little or no text on them. Through it we can identify which pages are too heavy and slow – respectively, and users will not wait to load.

The SEO audit process must be strictly planned with specific steps and time periods in which the specific optimizations will take place.

SEO audit covers topics such as:


  • Code errors
  • Metadata length
  • Missing metadata
  • Missing or too many links
  • Links from sites leading to pages on our site
  • Audit of the sitemap on the site
  • Images on the site – size, formats, problems, etc.

As well as many other points through which the SEO audit passes, in order to be able to analyze specifically and correctly the state of the site and to identify potential dangers that will make search engines dislike our site.

On-page SEO

SEO is divided into two main divisions – on-page and off-page, and in the following lines we will consider on-page SEO, which concerns everything related to site optimization – page speed, code, Core Web Vitals, content and metadata.

This is a process that is initially performed once to optimize the entire site, and takes different time depending on how big the site needs to be optimized. It can take 1 month or more if the site is, for example, an online store with thousands of products in it.


Once the initial on-page optimization has been done, a process must be created and set up to optimize each new page that is created on the site, which would include images, text, metadata and links. This process is applied to each new page on the site and minimizes the need to re-scale large-scale on-page optimization over time.

On-page optimization aims to meet all the requirements of search engines for safety, speed and user experience, so that users can always get what they are looking for in search engines. In this way, they guarantee their users that they will always receive relevant information when they search for it.

At Xplora we have created and implemented a successful on-page SEO process for dozens of our clients who have approached us with a request to help them in this area of SEO.
Want to find out more about what our on-page SEO process involves and help you analyze your site properly and successfully?
Send us an inquiry and we will tell you!


    Off-page SEO

    This type of optimization is about link building strategy, which must be built and implemented in order to obtain quality links from sites that search engines consider authoritative, so that these links can bring some of the credibility of these sites to your site. In this way, search engines recognize that your site is likely to bring value to users who would access it from links from other sites, and give it some weight, which is assessed by various metrics such as Domain Ranking, URL Rating, Website Authority and other similar metrics.

    Off-page SEO strategy is based on very serious research to find the right and reputable sites to publish links leading to your site. This is a time-consuming process, and depending on the goals, the types of links being searched for, or the niche that the sites from which the links are being targeted should be, can take between 6 and 12 months.

    Search engines report new links at different times. We have had cases in which new links and a niche that is not competitive and is for a smaller country like Bulgaria are reported within 1-2 months, as well as cases in which their reporting took between 12 and 18 months for a niche, which is super competitive and is in a western country like Germany.
    Therefore, we can not confirm after what time the new links will be reported by search engines, but we have the knowledge and tools to monitor. 🙂

      In the end on-page or off-page to do for your site?

      In fact, the question is not whether to focus only on one or another division of SEO. On-page and off-page should always go hand in hand and one should not be neglected at the expense of the other.

      Our advice is to start simultaneously with the planning and execution of on-page tasks, as well as with the planning of the correct link building strategy, and after we are ready for 95% of the on-page tasks, to start gradually implementing off-page strategy. Of course, this is the ideal case, which does not always happen due to a number of reasons and factors that affect the business and the niche in which it is located, but we strive (and we think it is right) to start first with optimizing the content and the code of the site so that search engines can start liking it as early as possible.