Case Studies
When a change in the original concept may be your best ally
| Branding, Case Studies, Content Marketing, Performance Marketing and Advertising, Strategy, Visual Content and Creative
Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
Medix Alvina Deluxe Perfume
| Case Studies, Content Marketing, Performance Marketing and Advertising, Strategy, Visual Content and Creative
We have all come across the clichés used in advertisements for detergents: Housewives who love to wash dishes; Children who are constantly dirty; Softeners that they bring to a parallel reality; The Medix Alvina Deluxe Perfume campaign was aimed at escaping them. In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
FORUM PREGNANCY AND CHILD HEALTH
| Case Studies, Performance Marketing and Advertising, Strategy
We present you our case study in connection with one of the largest Investor events. The fifth consecutive "Pregnancy and Child Health Forum" is one of the largest and most recognizable forums of this nature, which this year managed to gather nearly 2,000 guests in two days.
How we won silver for Effective Use of Data from the IAB Mixx Awards
| B2B, Case Studies, Content Marketing, Performance Marketing and Advertising, Strategy
It's time to present our case study for Viessmann and tell you how we managed to promote heat pumps as a product in Bulgaria. See what approaches we used to reach over 27,000 users and how we distributed the work over time.
What to do when the older ones line us up for the dunes?
| Branding, Case Studies, Performance Marketing and Advertising, Strategy
What was the situation when the client came to us? We all know who aladinfoods are, so we can afford to skip the introduction section. As you read this, you know who we are and what we do. You may already be solving the puzzle of why we met and wanted to work together. And the missing piece is the online store, where you can order food for home.
"Growing up together" with BRITANICA Park School
| Branding, Case Studies, Content Marketing, Performance Marketing and Advertising, Strategy
What was the situation when the client came to us? In all likelihood, today is not the first of June, but a child's holiday can be any day when he feels significant and valued while curiously exploring the world. That is why we accepted a cause as our own. The first private park school in Bulgaria - britanica park school opened its doors in September 2019. The new generation school combines innovative teaching methods with a complete atmosphere for family environment and comfort. We liked the freedom and unadulterated behavior that the creators of bps adhere to, developing the individual capabilities of each child.
Culinary competition with "Homeland"
| B2C and FMCG, Case Studies, Content Marketing, Visual Content and Creative
A video campaign realized with the help of PRESTIGE 96 and their loyal audience You know that the topic of sweets is a sensitive topic - for men and women, for young and old. In the Xplora office, however, the jam is respected and the truth is that we have no problem with it. Not only is our afternoon breakfast guaranteed, but the imagination of every hidden talent in cooking allows itself to run wild with the products of Prestige 96.
Zagorka IPA - Bulgarian beer according to a British recipe
| Case Studies, Content Marketing, Performance Marketing and Advertising, Strategy
In winter, the sweetest thing is to dream of a warm summer and a cooling beer in hand. Let's do it together while talking about Zagorka IPA - the Bulgarian beer according to a British recipe. With its pronounced citrus bitterness and aromas, it was created for people in Bulgaria looking for new and different beer flavors, while at the same time presenting them with a beer close to their favorite taste.
Campaign with Eva
| B2C and FMCG, Case Studies, Content Marketing, Visual Content and Creative
If you follow the profiles of Batiste Bulgaria, you have surely noticed a mysterious lady who sweetly talks about her daily life and how many times she has been "saved" from dry shampoo. Yes, that's me - Eva. I love to share my beautiful days with you - and not that I lead a fabulous lifestyle, I just know how to see beauty in the smallest things.
