Creative

We have vast experience in digital creative - our specialty. When we create a creative solution, it is always in line with the brand, as well as the agreed strategy for achieving business and marketing goals. The creative solution itself is planned, and the implementation - tailored to each channel and format in which it will “ live ”.

Every Xplora creative solution in digital strategies, concepts, videos, posting plans, banners, etc. builds on applicable insights that we have discussed and agreed with the client.

Which of your creative solutions are you proud of?

Here are just some of the creative solutions we are very proud of:
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ZAGORKA IPA – BULGARIAN BEER FOLLOWING A BRITISH RECIPE

In winter, the sweetest thing is to dream of a warm summer and a cooling beer in hand. Let's do it together while talking about Zagorka IPA - the Bulgarian beer according to a British recipe. With its pronounced citrus bitterness and aromas, it was created for people in Bulgaria looking for new and different beer flavors, while at the same time presenting them with a beer close to their favorite taste.

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How do you approach the creative process?

Xplora’s DNA is performance marketing, which helps us to focus on what real people will do to achieve business and marketing goals at all times. The whole creative process takes into account what the strategy is and what are the valuable interactions for our client’s business.

The HUMAN DIGITAL culture and the approach we apply allow us to emphasize on the valuable interactions of consumers and not get carried away by interesting but expensive creative concepts that would take time and resources from the most valuable for the business interactions with consumers. Seth Godin, the marketing guru, has written that the most important thing is to have traction in marketing – valuable consumer behavior in the direction desired by our business, which behavior shows the next step. He added: “Always choose what will give you traction (movement, progress), at the expense of fancy or expensive marketing solutions.”

Do you have copywriters?

We have a huge Content Marketing & Creative team – they know the brands they work with and every month they upgrade and do WOW things to implement customer strategies. These professionals give meaning not only to the creative part, but also to the real behavior of consumers and the entry of each idea. Thus, they carry the real business value – the long-term change of consumers in the desired direction by consumers in a profitable way for the company or brand.

Here is a metaphor that illustrates why we chose not to have specialized copywriters, but a Content Marketing & Creative team. We would not like to go to a hairdresser and have only one master who can make top hairstyles, but who does not even have time to get to know us as people and understand what is best for us. We would not like this hairdresser to make us a hairstyle to his liking and have no choice but to convince us that this is the best for us. 🙂

How do you approach the creative process?

Xplora’s DNA is performance marketing, which helps us at all times to focus on what real people will do to achieve business and marketing goals. The whole creative process takes into account what the strategy is and what are the valuable interactions for our client’s business.

The HUMAN DIGITAL culture and the approach we apply allow us to emphasize the valuable interactions of consumers and not get carried away by interesting but expensive creative concepts that would take time and resources from the most valuable for the business interactions with consumers. Seth Godin, the marketing guru, has written that the most important thing is to have traction in marketing – valuable consumer behavior in the direction desired by our business, which behavior shows the next step. He added: “Always choose what will give you traction (movement, progress), at the expense of fancy or expensive marketing solutions.”