Creative

We have vast experience in digital creative - our specialty. When we create a creative solution, it is always in line with the brand, as well as the agreed strategy for achieving business and marketing goals. The creative solution itself is planned, and the implementation - tailored to each channel and format in which it will “ live ”.

Every Xplora creative solution in digital strategies, concepts, videos, posting plans, banners, etc. builds on applicable insights that we have discussed and agreed with the client.

Which of your creative solutions are you proud of?

Here are just some of the creative solutions we are very proud of:

How ELEA Doubled its engagement and reached 1.2m+ users through digital Marketing

In this Case Study of our client Elea, you will learn more about ➤ What the assignment was ✅ What approach we chose ✅ The results we achieved ✚ More
Read more06.11.2025
How ECOPACK Activated over 500 Venues in a Campaign

In this Case Study of our client ECOPACK, you'll learn more about ➤ The Assignment ✅ Our Chosen Approach ✅ The Results We Achieved ✚ More
Read more06.11.2025
How sameday enhanced their brand image through strategic video content

In this Case Study for our client Sameday, you will learn more about ➤ What the assignment was ✅ The idea ✅ The approach ✅ The results we achieved ✚ More
Read more06.11.2025
Combining New Technologies in a Well-Known Black Friday Campaign

In this Case Study of our client Photosynthesis, you will learn more about ➤ What was the assignment ✅ The steps we went through ✅ The results we achieved ✚ More
Read more06.11.2025
450% growth in online sales through strategic performance marketing

In this Case Study for our client KARE, you will learn more about ➤ The brief ✅ The steps we took ✅ The results we achieved ✚ More
Read more06.11.2025
Building a brand through engaging content: the successful Wash&Go Campaign

In this Case Study of our client Wash&Go, you will learn more about ➤ What was the assignment ✅ What approach did we choose ✅ The results we achieved ✚ More
Read more06.11.2025
For Successful Marketing Campaigns that Start with Queen's

In this Case Study of our client Queen's, you'll learn more about ➤ What the challenge was ✅ The steps we went through ✅ The results we achieved ✚ More
Read more06.11.2025
Cause-driven campaigns or how we managed to motivate young people to Become "Climate Heroes"

In this Case Study of our client WWF, you'll learn more about ➤ What the assignment was ✅ The steps we went through ✅ The results we achieved ✚ More
Read more06.11.2025
New clients for 6 plus through strategic digital marketing

The 6 Plus brand specializes in fast car service. 6 Plus is the first service center in Bulgaria offering its customers a free ALL-INCLUSIVE warranty for the services provided. The main focus of the service centers is the quality and fast service of over 60,000 loyal customers.
Read more06.11.2025

How do you approach the creative process?

Xplora’s DNA is performance marketing, which helps us to focus on what real people will do to achieve business and marketing goals at all times. The whole creative process takes into account what the strategy is and what are the valuable interactions for our client’s business.

The HUMAN DIGITAL culture and the approach we apply allow us to emphasize on the valuable interactions of consumers and not get carried away by interesting but expensive creative concepts that would take time and resources from the most valuable for the business interactions with consumers. Seth Godin, the marketing guru, has written that the most important thing is to have traction in marketing – valuable consumer behavior in the direction desired by our business, which behavior shows the next step. He added: “Always choose what will give you traction (movement, progress), at the expense of fancy or expensive marketing solutions.”

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Do you have copywriters?

We have a huge Content Marketing & Creative team – they know the brands they work with and every month they upgrade and do WOW things to implement customer strategies. These professionals give meaning not only to the creative part, but also to the real behavior of consumers and the entry of each idea. Thus, they carry the real business value – the long-term change of consumers in the desired direction by consumers in a profitable way for the company or brand.

Here is a metaphor that illustrates why we chose not to have specialized copywriters, but a Content Marketing & Creative team. We would not like to go to a hairdresser and have only one master who can make top hairstyles, but who does not even have time to get to know us as people and understand what is best for us. We would not like this hairdresser to make us a hairstyle to his liking and have no choice but to convince us that this is the best for us. 🙂

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How do you approach the creative process?

Xplora’s DNA is performance marketing, which helps us at all times to focus on what real people will do to achieve business and marketing goals. The whole creative process takes into account what the strategy is and what are the valuable interactions for our client’s business.

The HUMAN DIGITAL culture and the approach we apply allow us to emphasize the valuable interactions of consumers and not get carried away by interesting but expensive creative concepts that would take time and resources from the most valuable for the business interactions with consumers. Seth Godin, the marketing guru, has written that the most important thing is to have traction in marketing – valuable consumer behavior in the direction desired by our business, which behavior shows the next step. He added: “Always choose what will give you traction (movement, progress), at the expense of fancy or expensive marketing solutions.”

SEE THE ANSWER