Creative

We have vast experience in digital creative - our specialty. When we create a creative solution, it is always in line with the brand, as well as the agreed strategy for achieving business and marketing goals. The creative solution itself is planned, and the implementation - tailored to each channel and format in which it will “ live ”.

Every Xplora creative solution in digital strategies, concepts, videos, posting plans, banners, etc. builds on applicable insights that we have discussed and agreed with the client.

Which of your creative solutions are you proud of?

Here are just some of the creative solutions we are very proud of:
  • Xplora CaseStudy Gedeon thumbnail
    Campaigns with a cause or how we managed to engage ladies with educational content

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  • Xplora CaseStudy Aladin thumbnail 1
    Approach and strategy for the successful development of Aladin Foods TikTok profile

    After we successfully showed you in our previous case study how we optimized the advertising on the dunar funnel of our long-time partner Aladin Foods and increased ROAS to a 4-digit value, it's the turn of consumer engagement.

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  • Xplora CaseStudy TAT thumbnail
    TAT | #TATasty influencer recipes

    Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen.

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  • Xplora CaseStudy Spoko thumbnail
    Changing generations - entering new platforms

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  • Xplora CaseStudy Kozarev thumbnail
    How does culinary photography tell stories?

    The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack.

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  • Toyota Case Study carousel
    Toyota Hybrid - I know why

    Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.

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  • IUVO Case Study carousel
    Direct response and lead generation campaign for IUVO GROUP OŰ Estonia

    Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer. THE TASK The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.

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  • Acera Case Study carousel
    When investing in Google advertising carries an ROI of the advertising budget for the year and a half ahead

    The business model of our agency is to have long-term relationships with clients - we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.

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  • Idelyn Case Study carousel
    Summer campaign for consumers on the Black Sea coast

    Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.

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How do you approach the creative process?

Xplora’s DNA is performance marketing, which helps us to focus on what real people will do to achieve business and marketing goals at all times. The whole creative process takes into account what the strategy is and what are the valuable interactions for our client’s business.

The HUMAN DIGITAL culture and the approach we apply allow us to emphasize on the valuable interactions of consumers and not get carried away by interesting but expensive creative concepts that would take time and resources from the most valuable for the business interactions with consumers. Seth Godin, the marketing guru, has written that the most important thing is to have traction in marketing – valuable consumer behavior in the direction desired by our business, which behavior shows the next step. He added: “Always choose what will give you traction (movement, progress), at the expense of fancy or expensive marketing solutions.”

Do you have copywriters?

We have a huge Content Marketing & Creative team – they know the brands they work with and every month they upgrade and do WOW things to implement customer strategies. These professionals give meaning not only to the creative part, but also to the real behavior of consumers and the entry of each idea. Thus, they carry the real business value – the long-term change of consumers in the desired direction by consumers in a profitable way for the company or brand.

Here is a metaphor that illustrates why we chose not to have specialized copywriters, but a Content Marketing & Creative team. We would not like to go to a hairdresser and have only one master who can make top hairstyles, but who does not even have time to get to know us as people and understand what is best for us. We would not like this hairdresser to make us a hairstyle to his liking and have no choice but to convince us that this is the best for us. 🙂

How do you approach the creative process?

Xplora’s DNA is performance marketing, which helps us at all times to focus on what real people will do to achieve business and marketing goals. The whole creative process takes into account what the strategy is and what are the valuable interactions for our client’s business.

The HUMAN DIGITAL culture and the approach we apply allow us to emphasize the valuable interactions of consumers and not get carried away by interesting but expensive creative concepts that would take time and resources from the most valuable for the business interactions with consumers. Seth Godin, the marketing guru, has written that the most important thing is to have traction in marketing – valuable consumer behavior in the direction desired by our business, which behavior shows the next step. He added: “Always choose what will give you traction (movement, progress), at the expense of fancy or expensive marketing solutions.”