Integrated digital marketing
Phase 0 – settings, tests and validation
We often have to go through Phase 0 with customers if their digital marketing is not structured and ready for scaling. What does it mean not to be ready? This means that there is a need for properly installed analytical tools, as well as additional tools for validating user paths. It also signifies that it requires microtests for specific applicable channels for your company’s digital marketing.
Each campaign is specific – it requires thinking about where to start, what are the goals and how they can be achieved. The campaign itself should be planned in detail as a concept, creative and content approach, channels, formats, etc. Xplora is an integrated digital marketing agency and that is why the campaigns we implement are so successful – we achieve optimal results, using the relevant channels in a coordinated and complementary to non-digital channels when needed.