The Discovery format helps us reach nearly 3 billion users worldwide by running our ads on Google Discover, as well as the mobile version of YouTube (home feed and watch feed) and the Gmail promotions tab, with only one campaign.
Discovery ads are highly visual and allow us to capture the user's attention through a personalized and eye-catching creative while he browses his favorite content.This type of campaign is automated, and thanks to Google's audience and customer alerts, we reach users who are willing to discover and engage with our brand. According to Google, 85% of people are willing to take action within 24 hours of finding a new product.
What experience do we have with Discovery advertising?
The Google ecosystem is dynamic and fast-changing, so it’s important for us to keep up with all the innovations and get the most out of them for our customers. Of course, taking into account the relevance of an advertising format for the business.
Since the introduction of Discovery ads in 2019, we have managed over 70 Discovery campaigns.
Because of this ad format works best when there is enough data to handle the system, it is not one of the first formats we start with and is not always appropriate. Discovery ads is most often used in cases where we want to stimulate conversions on a larger scale (e.g. sales, newsletter subscriptions, etc.), reach new customers or reconnect with the most valuable us customers.
What are the benefits of Discovery advertising?
Automated campaign types only work well when we’ve set a specific goal which we want to be optimized. This can be a sale, newsletter subscription, call, etc. Automatic bidding options allow us to choose between using Maximum Conversions or Target CPA.
- Wide range – the ability to reach more potential customers while browsing content in popular Google products.
- Rich visual content – an opportunity to tell our story or present a brand / product with visually appealing images that appear naturally in Google products. An entirely new format for the Google ecosystem is being introduced – carousel, the advantage of which is the display of more than one creative in one ad.
- Automation and reaching the right audience – we only need to set titles, inspirational images and high quality logos, and the system itself optimizes. It also targets our ads to interested users thanks to the signals it has and the data we have fed it.
- Goal-specific optimization – Automated campaign types only work well when we’ve set a specific goal which we want to be optimized. This can be a sale, newsletter subscription, call, etc. Automatic bidding options allow us to choose between using maximum conversions or a target CPA.
Discovery campaigns are extremely suitable for E-commerce businesses that want to present their products / services to new potential customers. However, for an effective and working Discovery ad, it is important that the account has enough data to properly optimize the campaign.
What do Discovery ads look like?
Discovery ads are available in two formats – Standard Discovery ads (single image) and Carousel ads. Like Responsive Search ads and Responsive Display ads, advertisers provide creatives and descriptions, and Google dynamically tests a variety of ad variations to show different users more personalized messages.
standard discovery ads
With standard Discovery advertising, you can upload up to 15 images to provide a wide range of combinations for Google to test.
The carousel format allows users to scroll through all the images you provide. You can upload between 2 and 10 visions to be used as maps in the carousel, and Google will display them in the order in which you added them. Google only allows you to use square images or landscapes for maps. You cannot combine square and horizontal ads in the same ad.