When we hear Google, we usually think of the search engine we use at least a few times a day for whatever we can think of. However, few people are aware of the advertising opportunities offered by the Google Ads platform, and the many advertising formats and ways in which we can reach the audience we want. From text ads, through static or animated banners, videos and more, and more.
All this is part of our advertising portfolio at Xplora and we dare to proudly say that as a Google Premier Partner we know the company's products to the smallest detail and work with them at the highest level. Below you can read more about the different channels and formats of the Google ecosystem.
strategy and google campaigns
When we talk about Google’s advertising strategy, for us it means a well-planned digital mix, which is a combination of the company’s most appropriate advertising platforms (Google Search Network, GDN, YouTube, etc.) for the specific goal we have in front of us. you are.
Google Search ads can be a very effective way to drive quality traffic to your website. They reach consumers at a time when they are in search of a product, service or some type of solution for their needs. They provide an excellent opportunity for your business to stand out from the competition, presenting its key features and advantages, in an environment with little advertising noise and a highly targeted audience.
google display network
The Google Display Network (GDN) reaches 90% of Internet users worldwide, covering more than 3 million sites and more than 650,000 applications , including some of the world’s most popular sites, such as Gmail and YouTube.
Google Local Campaigns
If you are a business owner and have a physical location, you are probably looking for a way to attract more users to it. You also probably think that digital advertising is only applicable to customers with online stores. In fact, this is a common misconception.
YouTube is visited by 2 billion people worldwide each month, including only registered users (digital source: Google Skillshop).
The Discovery format helps us reach nearly 3 billion users worldwide by running our ads on Google Discover, as well as the mobile version of YouTube (home feed and watch feed) and the Gmail promotions tab, with only one campaign.
Remarketing is a method of engaging consumers with brand advertising that they have already interacted with. Remarketing targeting allows companies to re-engage their target audience with even more relevant messages. Thus, the user moves forward in the user path to the conversion (purchase, save, install or other action we want him to perform).
google my business
Google My Business (GMB) is a free tool that lets you control how your business appears on Google Search and Google Maps. It allows you to add information, photos, videos and products, as well as create posts, publish news and communicate with Internet users.
Waze is an online navigation platform, part of Google’s products, which provides real-time traffic information, congestion, road hazards, police. Waze is used on a global basis by over 100 million users worldwide and is gaining popularity and application in the daily lives of people who regularly use their car in urban environments.