Google Search Advertising

Google Search ads can be a very effective way for to your website to dattract quality traffic. They reach consumers at a time when they are in search of a product, service or some type of solution for their needs. This provides an excellent opportunity for your business to stand out from the competition, presenting its key features and advantages in an environment with little advertising noise and a highly targeted audience.

The Google search engine occupies the largest share of all search engines. Just over 86% (as of December 2020) of all searches in the world occur in it. Search engine users generate over 3.5 billion searches every day, which suggests the huge potential of this marketing channel.

Ongoing Projects

Current Clients

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What is our experience with Google Search advertising?

Over the years, our customers have trusted us to manage over 5,400 Google Search campaigns that are part of their overall marketing mix.

For us and our customers, Google Search advertising is key not only to promoting their brand, product or service, but is also a major channel for generating sales and leads.

We approach each project individually

For each campaign, we create a marketing strategy that determines how your brand or product meets the needs of your potential customers. We then use this strategy to create engaging ads that are shown to the right people at the right time.

Once the campaigns are set up, we are committed to testing, analyzing and optimizing every aspect of them making sure that they perform optimally in order to ensure the best possible return on investment.

SPECIFIC EXAMPLES

How we won silver for Effective Use of Data from the IAB Mixx Awards

It's time to present our case study for Viessmann and tell you how we managed to promote heat pumps as a product in Bulgaria. See what approaches we used to reach over 27,000 users and how we distributed the work over time.
Read more04.04.2022

Why Google Search Advertising?

With search advertising, you can find out what your users are interested in, which is a great signal of their intentions. And that helps us in many ways. We can customize marketing messages for different audiences that we intend to target, as well as see which of them prefer to shop from us and accordingly “bid” for these searches with priority.

Reach consumers who are currently actively seeking additional information or interested in purchasing products or services offered by you or your competitors.

More visibility in Search results.

Protection against competition – a good reason to use Google Ads is to protect yourself from your competitors who may be betting on your brand keywords.