Google Search Advertising
Google Search ads can be a very effective way for to your website to dattract quality traffic. They reach consumers at a time when they are in search of a product, service or some type of solution for their needs. This provides an excellent opportunity for your business to stand out from the competition, presenting its key features and advantages in an environment with little advertising noise and a highly targeted audience.
The Google search engine occupies the largest share of all search engines. Just over 86% (as of December 2020) of all searches in the world occur in it. Search engine users generate over 3.5 billion searches every day, which suggests the huge potential of this marketing channel.
What is our experience with Google Search advertising?
Over the years, our customers have trusted us to manage over 5,400 Google Search campaigns that are part of their overall marketing mix.
For us and our customers, Google Search advertising is key not only to promoting their brand, product or service, but is also a major channel for generating sales and leads.
We approach each project individually
For each campaign, we create a marketing strategy that determines how your brand or product meets the needs of your potential customers. We then use this strategy to create engaging ads that are shown to the right people at the right time.
Once the campaigns are set up, we are committed to testing, analyzing and optimizing every aspect of them making sure that they perform optimally in order to ensure the best possible return on investment.
It's time to present our case study for Viessmann and tell you how we managed to promote heat pumps as a product in Bulgaria. See what approaches we used to reach over 27,000 users and how we distributed the work over time.
Why Google Search Advertising?
With search advertising, you can find out what your users are interested in, which is a great signal of their intentions. And that helps us in many ways. We can customize marketing messages for different audiences that we intend to target, as well as see which of them prefer to shop from us and accordingly “bid” for these searches with priority.
Reach consumers who are currently actively seeking additional information or interested in purchasing products or services offered by you or your competitors.
More visibility in Search results.
Protection against competition – a good reason to use Google Ads is to protect yourself from your competitors who may be betting on your brand keywords.
Opportunity to announce specific offers, present new products and direct users to the most relevant landing pages for their search.
Effectiveness – Advertisers pay only when someone clicks on their ad (cost-per-click) or performs a specific goal (cost-per-acquisition).
Cost control – Google gives you complete control over advertising cost management, distribution of daily and campaign budgets in the system.
Measuring results – clear traceability of each action taken by users and visibility of how this has affected your results.
Google search is the only channel where users search for you, not you them, as in banner advertising. Will you forget to be there?
Google Search Ads are a great option for sites that do not have good SEO.
What services does Google Search advertising include?
Media plan and budgeting
Reports and reports
What steps does Google Search advertising involve?
analysis of business, product, competitors and customers
research of key words - brand, product, competitors
building advertising messages (ETA, Responsive Ads, Call Ads) and extensions
monitoring and analyzing user behavior and optimizing campaigns
selection of bidding strategies and settings according to the goals of the campaign