Planning is a normal human step of action. Realizing what has been planned - obligatory in order to make sense of it. And analyzing what you have done excellently, what can be improved, what can be supplemented or stopped - is a good practice in any planning. However, many companies do that without tracking the results, sometimes because they do not know exactly what to track or do not have quality data - current, accurate and adequate.
How do you plan?
We plan by cascading marketing goals to the level of channel, mix content, advertising formats. When it comes to more complex strategies and campaigns, we plan individual phases, which we then develop in great detail.
We almost always have ongoing communication – because users do not think about campaigns and the beginning and end of campaigns. That is why we always pay enough attention to the planning of constant communication – what, to what audiences, with what budgets.
What exactly are you planning?
The short answer is “everything”. The longer answer includes in which channel what content and when advertising will appear. What is the planned budget. And of course – the expected results. So we all know what to expect, what the analysis of real results will include and what adjustments and improvements we will agree on together.
How to convince me of what you say?
The best reference are current customers, and for us – these are long-term customers. So it’s best to see and hear what many of our customers’ owners, managers and marketing teams share .