What experience do we have in creating content on Instagram?
Our experience in creating content for Instagram is based on working with many different brands in a number of sectors – home and household products, food, cosmetics, appliances, children’s goods, businesses, organizing events, fast food restaurants, beverages, brands in the financial and automotive sector, etc. In addition to our close specialization in publishing on this social network, our teams have an excellent understanding of how these channels work, their dynamics, trends and their timely integration into communication with users. We advise you to get yourselves acquainted with our experience and approach to advertising on Instagram, part of the Facebook ecosystem.
If you follow the profiles of Batiste Bulgaria, you have surely noticed a mysterious lady who sweetly talks about her daily life and how many times she has been "saved" from dry shampoo. Yes, that's me - Eva. I love to share my beautiful days with you - and not that I lead a fabulous lifestyle, I just know how to see beauty in the smallest things.
We had to make Ariana's Instagram profile the main communication platform for Ariana Radler 0.0%, as well as focus the audience's attention on natural ingredients, new flavors, freshness and the perfect combination of soft beer and fruit juice.
Why Instagram content?
It’s very simple – users enter Instagram because of the posts. The more interesting they are for them, the more time they spend on social media. Moreover, the audience already has a habit of consuming brand content when it is relevant and valuable to them. It also has a habit of “punishing” them when the content is misleading or no longer “fresh”. Therefore, it is advisable to follow the trends in communication on Instagram and apply it according to the brand’s strategy, but not always and not at any cost.
In recent years, the following trends and directions of development of Instagram content have been observed:
What services does creating content on Instagram involve?
- Content strategy
- Posting plan
- Report and statements
- Tracking competing brands
What are the steps involved in creating content on Instagram?
Research and analysis of business, product, competitors and customers
Defining basic communication lines, topics and content formats
The creating of a monthly posting plan
Optimization of the offered content on a monthly basis according to the achieved results
Monitoring and analysis of user behavior according to the presented content
What goals can be achieved through Instagram content?
Communication with the audience
Brands can use Instagram as the only channel to communicate with their audience while developing their site. This is because the feed on the social network can be like a kind of card and gather all the information that the user needs in order to take action in one place.