Digital marketing on social networks is a must for almost all companies and brands. Why? Because they appear in people's daily lives and regularly a large part of their consumer paths pass from there. In these platforms, users leave many signals and here they can be reached much more often than any other channel, and with relevant content, tailored to their phase in the relationship with a company or brand.
Different social networks have their own specifics such as types of achievable marketing goals, users and consumption, type of interactions, types of content, advertising formats. At Xplora we have vast experience in achieving important marketing goals for our customers on social networks - both in mass media such as Facebook, YouTube and Instagram, and in more niche ones such as LinkedIn, TikTok, Twitter and others.
Other social networks
Quora is a Q&A based platform where millions of people around the world ask and receive questions, share knowledge and do research on a monthly basis. According to statistics provided by the platform, it is visited by over 300 million people every month. The countries with the highest consumption of Quora are the United States, India, the United Kingdom and Canada.