Instagram is the platform that relies on visual content through the photos and videos that users upload to it. Stories, IGTV, Reels, live videos - the options are many and each of them offers opportunities to create captivating communication with the audience. Don't know which one to choose? We will help you.
Strategy and instagram campaigns
Creating strategies on social networks is determined by many variables, but the most important is the target audience that we can reach through a channel. In recent years, a clear distinction between users who frequently use Facebook and those who prefer Instagram has been made.
Instagram serves as a natural extension of Facebook to reach a younger audience active in the digital environment. It follows the same rules that the giant company imposes on its first social network, namely that the content it publishes is interesting, engaging, truthful, and conducive to creating discussions and communities.
Instagram advertising management
Instagram is the 6th most popular and used social network in the world with over 2 billion active users per month.
In digital circles, Instagram is known as the platform of influencers. The numbers speak for themselves – according to a study by Omnicore, 500,000 are active Instagram profiles on Instagram worldwide, and 55.4% of them use the store for sponsored content.
Management and moderation of Instagram pages
The management and moderation of brand pages on Instagram are subject to specifics set by the algorithm of the platform and the audience, which is predominantly present in the channel. Young users, fans of Instagram, like to set trends and stand out among their peers, so they boldly share their opinion on the platform when they are highly motivated.