Advertising on LinkedIn
With nearly 700 million active users in 2020, LinkedIn has gradually evolved from a networking platform among various professionals to one of the most popular social networks. This trend is also observed in Bulgaria, where the user base in the platform is constantly growing.
The peculiarities of consumer behavior and the information that people share in their profiles provide a wide range of opportunities for precise targeted advertising. LinkedIn advertising allows you to reach the users you want, targeted by industries, companies, positions, functions, professional skills and experience, education, interests and demographics.
This makes LinkedIn advertising one of the must-see channels not only for B2B companies, but also for some B2C companies, as well as for representatives of the NGO sector, universities and a number of other organizations.
What experience do we have in LINKEDIN advertising?
Our main focus on LinkedIn is to increase sales and generate new leads for our customers. For this purpose, we often use campaigns optimized for conversions or lead generation.
We always recommend that targeted campaigns be accompanied by engaging and remarketing campaigns that develop and maintain the interest of some of the most important business users – those who are already in the funnel and know the brand – your followers, customers and people who have interacted with your digital assets.
Why LINKEDIN advertising?
The main advantages of LinkedIn are:
Four out of five users in the platform participate in the business decisions of their companies. This allows you to deliver your advertising message to the right people – the so-called decision makers.
In recent years, the following trends and directions of development of LinkedIn have been observed:
- Improvements and new features in Campaign Manager.
- Messaging is becoming an increasingly popular way to communicate between consumers and brands. In connection with this trend, LinkedIn has included two new advertising formats – message ad and conversation ad.
- New user interface and the inclusion of Story format.
- Videos are becoming more and more popular with users.
What services does LINKEDIN advertising include?
Media plan and budgeting
Ad Management Service
Reports and Statements
Interim reports and final report summarizing the overall performance of the campaign. Detailed analysis of the achieved goals, drawing key conclusions from the campaign and recommendations for further activations.
What steps does advertising in lINKEDIN involve?
Research and analysis of business, product, competitors and customers
Choosing the appropriate type of advertising formats according to the campaign strategy
Budget allocation between different types of formats
Monitoring and analyzing user behavior and optimizing campaigns
Build advertising messages and visions for each stage of the user path of users
Creating appropriate target audiences