Digital marketing courses

Our team teaches at several universities and, as you’ve probably seen, we share working good practices in marketing and digital marketing.

We created Xplora Academy with the idea that we want to share as much of our experience as possible, specifically through the strategic aspects of marketing, content and campaign planning, different types of channels and formats, visual asset creation and advertising campaign management, until the evaluation of the results.

Here are the modules you will find in the program for 2021:


  • Basics of marketing
  • Consumer path and marketing funnels
  • Marketing 5.0 – automation, personalization, algorithms
  • Consumer behavior
  • Content marketing
  • Google Advertising
  • Social media marketing
  • Advertising campaigns on Facebook and Instagram
  • LinkedIn marketing
  • Email marketing
  • Search engine marketing
  • Influencer marketing
  • Digital marketing activities
  • Analyzing the results of marketing activities
  • B2B marketing
  • Branding
  • Planning and management of digital projects

In this article for Joro Malchev, managing partner at Xplora and Xplora Academy, tells more about the advantages of the overall digital marketing program of our academy.

And here the team of Forbes Bulgaria magazine describes the main advantages of the program – we are very glad that the name they have chosen for the article is “Marketing in human language”