Banners are part of the digital life of each of us. For bad - many of us are "blind" to many of the banners because they are not visually attractive, not clear or not in line with our phase in the consumer path with a company, brand or product / service. For good - because digital platforms allow static and dynamic banners to be displayed to the right people at the right time and with the right follow-up interaction by targeting a digital asset or platform of our choice.
We can safely say that our customers are impressed by how creative we are in creating and using banners. All this combined with cost optimization through the use of optimal visual resources and the right choice of specific types and sizes of banners.
What banners do you create?
We have hundreds of banners created. In fact, hundreds of types. Here are the main types we create:
- Static banners for social networks that vary in size, such as 1200x628px, 1200x1200px or carousel format. These sizes are also the most used by advertisers on social networks.
- HTML5 animated banner formats that are mainly used in Google Ads. These banners are distinguished by the fact that they have elements on them that move during the animation. Extremely more effective than static formats, they allow you to display more than one message or specific vision. For example – when we want to show different photos of the interior of a hotel room.
- The rich media banner formats we create for our clients are usually planned by our media planners when it is decided to include special advertising networks or specific online media in the campaign, which allow these specially designed banner formats. They include video and audio elements and are extremely spectacular as well as 100% noticeable. You can see similar rich media banner formats at this link.
- Adaptive banner ads are those that are assembled from advertising platforms. For such banners it is good to make specific sizes of static images, as well as to select different CTA buttons, titles and descriptions. Some platforms, such as Google Ads, also offer options for adding video to their Responsive display ads.
These banner formats are one of the most effective because behind them sit AI or specific algorithms that make a combination of several elements along with the specific type of targeting and other specific campaign settings.
- Non-standard advertising banners are used by specific media, and their types can be the so-called P branding in Bulgaria, Leaderboard, Mega board and other static, animated or video formats. Depending on the media, the sizes of these formats differ, as well as the specific requirements of each media. To see the requirements for a specific non-standard format in a media, just go to the footer of a media site and you should see a link to all the formats that the media offers.
How good are you at creating working banners?
A digital asset is evaluated for its effectiveness and efficiency. So it is with banners. Target users need to feel that the banner is relevant to them as a target user. Then they are ready to remember, interact, move forward. Banners have a second aspect – to fit as a resource for production and as an advertising budget, so that we have the desired efficiency of digital marketing.
You can see in our case studies many mentions of banners on the consumer path.
What are the most common mistakes you’ve seen with banners?
We would mention the following most common cases:
- Crowded banners that try to talk to users at all stages of their relationship with a brand or product / service
- “Broken” banners, i.e. a specific element or even the whole banner visibly does not work
- Banners that are not in line with the platform on which they are displayed