Google Display Network
The Google Display Network (GDN) reaches 90% of Internet users worldwide, covering more than 3 million sites and more than 650,000 applications , including some of the world's most popular sites, such as Gmail and YouTube.
It gives you the ability to position your ads among the content of relevant websites and to present your brand and products to audiences that you define through many different targeting methods.
Google Display Ads are visual ads that can take various forms (static or animated images, text, videos) presented to Internet users while browsing online content on the Google Display Network.
What experience do we have in advertising on the Google Display Network?
We have all come across the clichés used in advertisements for detergents:
- Housewives who love to wash dishes;
- Children who are constantly dirty;
- Softeners that they bring to a parallel reality;
The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
What was the situation when the client came to us?
In all likelihood, today is not the first of June, but a child's holiday can be any day when he feels significant and valued while curiously exploring the world. That is why we accepted a cause as our own.
The first private park school in Bulgaria - britanica park school opened its doors in September 2019. The new generation school combines innovative teaching methods with a complete atmosphere for family environment and comfort. We liked the freedom and unadulterated behavior that the creators of bps adhere to, developing the individual capabilities of each child.
To stand out in the market for baby and children's goods is not child's play. But working on our first joint campaign with Lorelli was a pleasure, rewarded with success. Together we managed to overcome the challenges and meet the needs of parents in their quest to care for their children, presenting them the new collection of strollers Lorelli.
Why Google Display Network Advertising?
What are the benefits of this type of advertising?
The Google Display Network is hard to beat. Including a number of popular global sites, as well as niche sites and hundreds of thousands of mobile applications, it allows you to reach many Internet users beyond social networks and search engines.
GDN allows you to create advertising content in various, visually attractive and adaptive advertising formats. A variety of formats allow you to use still images, animated ads, combine videos and text with images, and take advantage of Google’s ability to select the best combination of resources for each ad position and user.
By choosing to run a display campaign on Google, you have access to a number of targeting methods to segment users to target your ads to. These include demography, interest targeting, targeting users with a strong interest in purchasing specific products or services, using contextual targeting based on site content or targeting positions on specific sites, defining target users by using custom ) audiences, remarketing audiences or similar.
Comprehensive knowledge of your users
It’s important to note that when targeting your Google display campaigns, you benefit from Google’s multi-layered knowledge of your users, based on their behavior when browsing various sites and using applications, as well as video content that they watch on YouTube or search on Google.
Machine self-learning and Automation
Over the years, Google has placed an increasing focus on machine learning and making it a key part of Google Ads campaigns. Display advertising is not far behind in this regard. We can see a manifestation of this not only in the settings of campaigns and targeting, but also in the way of visualization and combination of advertising resources.
In GDN, you pay for specific actions taken by users (e.g., clicks / inquiries / purchases), not for impressions on your ads, as with some other display ad purchase methods.
What are the steps involved in advertising on the Google Display Network?
Analysis of the business, product, competitors, type of consumers who are current or potential customers
Getting acquainted with the specifics of the campaign and planning the upcoming communication (channels, formats, messages, steps)
Banner advertising design
Preparation of reports for the presentation of advertising campaigns
Analysis of results and optimization of campaigns
Initial setup of campaigns