Google Display Network

The Google Display Network (GDN) reaches 90% of Internet users worldwide, covering more than 3 million sites and more than 650,000 applications , including some of the world's most popular sites, such as Gmail and YouTube.

It gives you the ability to position your ads among the content of relevant websites and to present your brand and products to audiences that you define through many different targeting methods.

Google Display Ads are visual ads that can take various forms (static or animated images, text, videos) presented to Internet users while browsing online content on the Google Display Network.

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What experience do we have in advertising on the Google Display Network?

Advertising on the Google Display Network is a key element of almost every campaign we plan for our customers. Over the years we have had over 1,500 GDN campaigns – each tailored to the specifics of the client’s business, its goals and the chosen direction of communication. We trust this type of advertising when we want to introduce users to the brand and its products and services, as well as in the presence of special promotional conditions, when we aim to generate traffic to the client’s site. There are many examples. A great opportunity in display advertising is the use of remarketing audiences, through which we can re-reach users who already know us. In this way we can further develop communication with them, moving them a step forward to the desired action.

specific examples

MedixAlvina Case Study carousel

Medix Alvina Deluxe Perfume

We have all come across the clichés used in advertisements for detergents:

  • Housewives who love to wash dishes;
  • Children who are constantly dirty;
  • Softeners that they bring to a parallel reality;

The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.

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Britanica Case Study carousel

“Growing up together” with BRITANICA Park School

What was the situation when the client came to us?
In all likelihood, today is not the first of June, but a child's holiday can be any day when he feels significant and valued while curiously exploring the world. That is why we accepted a cause as our own.
The first private park school in Bulgaria - britanica park school opened its doors in September 2019. The new generation school combines innovative teaching methods with a complete atmosphere for family environment and comfort. We liked the freedom and unadulterated behavior that the creators of bps adhere to, developing the individual capabilities of each child.

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Lorelli Case Study carousel


To stand out in the market for baby and children's goods is not child's play. But working on our first joint campaign with Lorelli was a pleasure, rewarded with success. Together we managed to overcome the challenges and meet the needs of parents in their quest to care for their children, presenting them the new collection of strollers Lorelli.

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Why Google Display Network Advertising?

Incorporating Google Display Network advertising into your marketing mix gives you the opportunity to expand your digital campaigns, promote your brand, and showcase the benefits of your products to relevant audiences. Through it you can move consumers from the point of acquaintance with your products and services forward on the funnel to purchase. Unlike Google Search advertising, display advertising also allows you to reach users who have not yet begun to actively search for solutions offered by you or your competitors.

What are the benefits of this type of advertising?


The Google Display Network is hard to beat. Including a number of popular global sites, as well as niche sites and hundreds of thousands of mobile applications, it allows you to reach many Internet users beyond social networks and search engines.


GDN allows you to create advertising content in various, visually attractive and adaptive advertising formats. A variety of formats allow you to use still images, animated ads, combine videos and text with images, and take advantage of Google’s ability to select the best combination of resources for each ad position and user.


By choosing to run a display campaign on Google, you have access to a number of targeting methods to segment users to target your ads to. These include demography, interest targeting, targeting users with a strong interest in purchasing specific products or services, using contextual targeting based on site content or targeting positions on specific sites, defining target users by using custom ) audiences, remarketing audiences or similar.

знание за вашите потребители

Comprehensive knowledge of your users

It’s important to note that when targeting your Google display campaigns, you benefit from Google’s multi-layered knowledge of your users, based on their behavior when browsing various sites and using applications, as well as video content that they watch on YouTube or search on Google.


    Machine self-learning and Automation

    Over the years, Google has placed an increasing focus on machine learning and making it a key part of Google Ads campaigns. Display advertising is not far behind in this regard. We can see a manifestation of this not only in the settings of campaigns and targeting, but also in the way of visualization and combination of advertising resources.


    In GDN, you pay for specific actions taken by users (e.g., clicks / inquiries / purchases), not for impressions on your ads, as with some other display ad purchase methods.

    What are the steps involved in advertising on the Google Display Network?

    steps white 1

    Analysis of the business, product, competitors, type of consumers who are current or potential customers

    steps white 2

    Getting acquainted with the specifics of the campaign and planning the upcoming communication (channels, formats, messages, steps)

    steps white 3

    Banner advertising design

    steps white 6

    Preparation of reports for the presentation of advertising campaigns

    steps white 5

    Analysis of results and optimization of campaigns

    steps white 4

    Initial setup of campaigns

    The main types of advertising on the Google Display Network

    The ad formats available to you when advertising on the Google Display Network are:

    Static images

    Banners of this type are a static vision, which should be in one of the sizes that the Google Ads system accepts. With them, you have complete control over how your ads are displayed, but they are subject to restrictions on where they can be displayed precisely because of the requirement for matches between their sizes and the free ad positions on the sites.

    Animated banners

    Like static images, animated banners should come in specific sizes, giving you complete control over how your ads look. Their advantage is the ability to combine more images and include more text, as they contain a series of images. Animating and changing frames makes them visually more attractive and noticeable to users.

    Responsive or adaptive ads

    Extremely interesting format in which the Google Ads system automatically combines the advertising assets you provide (texts, images, logos and videos). This type of advertising gives you access to a significantly larger number of ad positions, while allowing you to take advantage of machine self-learning capabilities to find the optimal combination of resources for the user, context and ad position.
    Interesting ad formats related to more specific types of display campaigns include:

    Smart Display

    Adaptive ads are used again, but in addition to automatically created ads, you can also take advantage of automatic targeting and automatic bidding.
    smart display
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    Dynamic remarketing

    Ads containing products and services that users viewed while visiting your site.

    Discovery Ads

    Advertising format that can be set as a single image or in the form of a carousel of several visions. In both cases the images are combined with texts (title and description), logo, business name.
    discovery ads 1