Strategy, campaigns and content in TikTok
TikTok is a social platform that focuses on the ability of the user to express themselves in the most unique way possible in order to gain status among those around as “cool” and “original”. So far, everything is known, given the fact that this is the way Facebook, Instagram, etc. work, but TikTok incorporates another factor that distinguishes it from others. Namely, the transformation of the status into something much more definite – a recognition of talent.
Advertising management in Tik Tok
When we talk about emerging trends in the digital world, and social networks in particular, we can hardly ignore TikTok. The platform has over 800 million active users per month globally. This certainly makes TikTok an “appetizing” bite for anyone looking for a position in front of a large audience, who wants to ride the wave before it reaches its highest point. Here are some statistics for the platform: