Management and moderation of Facebook pages
What experience do we have in page management and moderation on Facebook and Instagram?
- making changes to the basic information on the page;
- contact with the Facebook support team;
- structured reception and transmission of signals from users to the client;
- audience training;
- building closer relationships with fans of the brand.
Why manage pages and moderation on Facebook and Instagram?
Our strategy for managing social media profiles is based on creating a unified vision for the brand’s audience. We impose it through clear indicators of who is transmitting the communication message and following the tone of communication set by the publications when moderating comments and personal messages. It is common practice to underestimate the spelling of the brand name, to omit its username, to put an incomplete description of the company or to show a different attitude from what is already imposed in regular posts. Such inconsistency is a prerequisite for more difficulties in building trust in the audience.
What goals can you achieve through management and moderation on Facebook and Instagram?
What steps do we go through when managing and moderating Facebook and Instagram pages?
View page status
Revision of the content in the information fields and supplementing texts if necessary
Determining the tone of communication and the type of moderation that will be applied
Reporting within the day of comments or messages received that require additional information or response
Designation of a responsible person by the client for consultation in emergency situations
Formulation of template answers that relate to frequently asked questions