Advertising on TikTok

When we talk about emerging trends in the digital world, and social networks in particular, we can hardly ignore TikTok. The platform has over 1 billion active users per month globally. This certainly makes TikTok an "appetizing" bite for anyone looking for a position in front of a large audience, who wants to ride the wave before it reaches its highest point. Here are some statistics for the platform:

  • The application has over 3.5 billion downloads in the App Store and Google Play.
  • TikTok is one of the most popular applications by number of monthly active users globally.
  • TikTok is used in over 160 countries.
  • About 45% of all users of the platform are under 29 years old.
  • About 35% of people have taken part in a hashtag challenge.

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What experience do we have in TikTok advertising?

One of the main reasons why our customers choose TikTok is to build awareness of the brand and the service / product.

A great advantage of the platform are the opportunities it offers the audience to actively engage and identify with the brand and its value proposition in the form of games and challenges. This also takes up a large part of the type of advertising we do in the platform – activating the audience by creating engaging challenges. The working format here is the so-called Branded Hashtag Challenge.

We recommend that each target campaign include separate campaigns that support the interest of already engaged with the brand users (remarketing), as well as campaigns to create interesting and original content to build the image and the so-called. voice of the brand.

Why TikTok advertising?

With over half of its users under the age of 29, TikTok can confidently be defined as a platform for the younger generation. This makes it quite suitable for youth brands and businesses trying to reach their audience.

Here are some of the benefits that this relatively new platform can offer:

Great organic reach to consumers

The platform appreciates the interesting and original content. If you study the trends well and meet them with a sufficiently creative solution, then the chance to create viral content is much greater here due to the higher engagement of the audience.

Low competition

As TikTok is still a young platform, many brands feel uncertain about the way it works. This opens up great opportunities for the braver ones to be among the first to position themselves on the platform.

Working with influencers

TikTok allows you to work with both micro-influencers and those with tens of thousands of followers. The advantage of betting on influencers here over other channels is higher engagement of consumers.

What services does TikTok advertising include?

Ad management in TikTok includes several stages, which we consider as separate services:

Advertising strategy

Defining campaign goals, appropriate types of advertising and formats for their implementation.

Media plan and budgeting

Planning the different types of advertising, their distribution during the campaign period and estimating the expected results.

Ad Management Service

Creating a business account, advertising account, TikTok pixel, setting up a dynamic remarketing campaign, different types of audiences according to the goals of the campaigns and other services related to their implementation.

Reports and Statements

Interim reports and final report summarizing the overall performance of the campaign. Detailed analysis of the achieved goals, drawing key conclusions from the campaign and recommendations for further activations.

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What are the steps involved in advertising on TikTok?


Choosing the appropriate type of advertising formats according to the campaign strategy


Budget allocation between different types of formats


Research and analysis of business, product, competitors and customers


Monitoring and analyzing user behavior and optimizing campaigns


Build advertising messages and visions for each stage of the user path of users


Creating appropriate target audiences

The main types of advertising on TikTok

In-Feed Ads

In-Feed Ads are promotional videos up to 60 seconds long that appear between videos in the user's feed. These ads require your message and call to action within the first 3 to 5 seconds.

Brand Takeover Ads

These are full-screen ads that appear as soon as the user opens the app. This makes them engaging and always noticeable. The high price of this format is due to the fact that each user can see only one such ad per day, which makes it more memorable.

TopView Ads

TopView Ads are a variant of Brand Takeover Ads. And if they are the first thing that is displayed on the user's screen in the application, then TopView Ads are the first ads to appear at the top of the user's feed. There can be videos up to 60 seconds that play automatically and have sound.

Branded Effects Ads

TikTok offers the ability for brands to create their own filters and effects that users can then use in their videos. In this way, the audience engages with the brand and becomes its ambassador, using filters when creating content.

Branded Hashtag Challenge

This is a unique video format that currently only exists in TikTok. Any brand can create a hashtag challenge and promote it with the help of the Branded Hashtag Challenge by paying for it. Other options include working with influencers.