Advertising on TikTok
When we talk about emerging trends in the digital world, and social networks in particular, we can hardly ignore TikTok. The platform has over 1 billion active users per month globally. This certainly makes TikTok an "appetizing" bite for anyone looking for a position in front of a large audience, who wants to ride the wave before it reaches its highest point. Here are some statistics for the platform:
- The application has over 3.5 billion downloads in the App Store and Google Play.
- TikTok is one of the most popular applications by number of monthly active users globally.
- TikTok is used in over 150 countries.
- About 45% of all users of the platform are under 29 years old.
- About 35% of people have taken part in a hashtag challenge.
What experience do we have in TikTok advertising?
A great advantage of the platform are the opportunities it offers the audience to actively engage and identify with the brand and its value proposition in the form of games and challenges. This also takes up a large part of the type of advertising we do in the platform – activating the audience by creating engaging challenges. The working format here is the so-called Branded Hashtag Challenge.
We recommend that each target campaign include separate campaigns that support the interest of already engaged with the brand users (remarketing), as well as campaigns to create interesting and original content to build the image and the so-called. voice of the brand.
Why TikTok advertising?
With over half of its users under the age of 29, TikTok can confidently be defined as a platform for the younger generation. This makes it quite suitable for youth brands and businesses trying to reach their audience.
Here are some of the benefits that this relatively new platform can offer:
Great organic reach to consumers
Working with influencers
TikTok allows you to work with both micro-influencers and those with tens of thousands of followers. The advantage of betting on influencers here over other channels is higher engagement of consumers.
What services does TikTok advertising include?
Media plan and budgeting
Ad Management Service
Creating a business account, advertising account, TikTok pixel, setting up a dynamic remarketing campaign, different types of audiences according to the goals of the campaigns and other services related to their implementation.
Reports and Statements
Interim reports and final report summarizing the overall performance of the campaign. Detailed analysis of the achieved goals, drawing key conclusions from the campaign and recommendations for further activations.
What are the steps involved in advertising on TikTok?
Choosing the appropriate type of advertising formats according to the campaign strategy
Budget allocation between different types of formats
Research and analysis of business, product, competitors and customers
Monitoring and analyzing user behavior and optimizing campaigns
Build advertising messages and visions for each stage of the user path of users
Creating appropriate target audiences
The main types of advertising on TikTok
TopView Ads are a variant of Brand Takeover Ads. And if they are the first thing that is displayed on the user's screen in the application, then TopView Ads are the first ads to appear at the top of the user's feed. There can be videos up to 60 seconds that play automatically and have sound.