Advertising on Twitter
What experience do we have in Twitter advertising?
We have managed advertising campaigns for B2B companies in European countries, including Bulgaria. The most common goal of campaigns is to generate traffic and leads. We also have experience with B2C sales campaigns in the United States.
For B2B companies, which require a longer period of decision-making by their potential users, we rely on a variety of campaigns that will arise interest – promoting content with valuable information (blog articles), campaigns to download the eBook , recording for events, etc. Then we use this audience, remarketing it and consistently irradiating it with content, because the period from turning a lead into a real customer often lasts for months.
At B2C companies, we rely on sales campaigns that target our audiences with extreme precision, thanks to Twitter’s diverse targeting tools.
Why Twitter Advertising?
The opportunities for targeting advertising on Twitter, which distinguish the platform from other social networks, are:
- Keyword targeting – people who have interacted with a specific word contained in a tweet.
- Event interest targeting – can be selected from a list of major and current events worldwide.
- Conversation targeting – an audience that participates in Twitter conversations on specific topics. The list of topics to choose from numbers over 10,000.
- Follower look-alikes – an audience with behavior similar to that of followers on specific Twitter accounts (such as competitors).
In recent years, the following trends and directions of development of Twitter have been observed:
- The platform is expanding its portfolio of advertising formats by adding new ones (such as a carousel similar to Facebook and LinkedIn).
- Launch of Twitter Spaces by analogy with ClubHouse.
- Update on Twitter Analytics, which shows detailed information about profile-level performance and published tweets and videos, giving companies value and a base for analysis.
- Periodic improvement of the Twitter Ads Manager interface.
What services does Twitter advertising include?
Media plan and budgeting
Ad Management Service
Reports and Statements
Interim reports and final report summarizing the overall performance of the campaign. Detailed analysis of the achieved goals, drawing key conclusions from the campaign and recommendations for further activations.
What are the steps involved in advertising on Twitter?
Choosing the appropriate type of advertising formats according to the campaign strategy
Budget allocation between different types of formats
Research and analysis of business, product, competitors and customers
Monitoring and analyzing user behavior and optimizing campaigns
Building advertising messages and creatives / visions for each stage of the user path.
Creating appropriate target audiences
The main types of advertising on Twitter
Premium video format that is positioned before the launch of another video that the user has chosen to watch. You can select the brand-safe category of the video in which the ad will be positioned. The categories include more than 200 premium video publishers, including popular TV shows, major sports leagues and news channels.