Clients and references

Tell us who your customers are so we can tell you who you are. 🙂 Our motto, repeated many times in interviews with future team members, meetings and trainings, is: "We exist to make our customers successful."

When we are asked who our customers are, we are not only happy to share, but we are proud to answer this question. Most of them turned to us after a recommendation from someone who saw us "in action" and was satisfied with the results, or from a person who noticed the level of detail we reach when presenting our case studies - the goal to the client, through the challenges and approaches, to the impressive results.

It sounds a little immodest, but once you are on this page – you know that we have earned a reputation as an agency that achieves excellent business and marketing results, and so we make our customers and their teams even more successful. Every month we upgrade the digital marketing strategies of dozens of companies through:


  • Insights (applicable insight);
  • validated assumptions;
  • quick tests of ideas / new approaches;
  • detailed analyzes of the obtained data;
  • flawless implementation of the proposed campaigns / media plans / changes;
  • analysis and proposals made on the basis of real data, which we stand behind and commit to the implementation of our proposals.

our customers

And here you can meet some of our current customers. Excuse us, did we say customers? We meant friends and clients. 🙂

And yes, we have everything – representatives of FMCG companies, professional services companies, investment goods for business, high-end household goods, restaurants, NGOs and many others.

    Of course, each client is distinguished by their specific requirements and needs. But they are all similar in that they want to be successful. Namely – to achieve their business and marketing goals. With a marketing team whose digital marketing strategy the company is becoming more workable and good. This means achieving together more and more significant goals (efficiency) through optimal resources (efficiency). This expectedly good combination can happen mainly thanks to monthly consistent work: setting clear goals, clear responsibilities, detailed information.

    Each of our clients has his (our) story of how digital marketing works for him and what WOW is in collaboration with Xplora. Here you can see what our clients think about our joint projects and what exactly makes them successful. Aylita, Tesy’s marketing manager, shares how important it is to listen to her agency’s advice. Tinka Alexandrova, marketing manager of Danone Bulgaria, shares what has changed in the processes of the brand’s work since the start of its work with Xplora?

    We know that our clients turn to us to achieve the results they seek. That is why we create public case studies. They are not made as for a competition, they are not looking for emotion, but the rational reaction of the professional who says to himself: “Yeah, this is an interesting approach, and once they have achieved such results – I will consider whether it is applicable to us.”


    success stories

    Xplora CaseStudy TAT thumbnail

    TAT | #TATasty influencer recipes

    Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen.

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    Xplora CaseStudy Spoko thumbnail

    Changing generations – entering new platforms

    Spoko Waffles is one of the boldest clients we have worked with. Over the years that we’ve been creating content for them, we’ve been able to gain their trust and they’ve given us space to be creative. Together we built the brand’s Instagram account, creating fun content that was just right for their audience.

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    Xplora CaseStudy Kozarev thumbnail

    How does culinary photography tell stories?

    The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack.

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    Idelyn Case Study carousel

    Summer campaign for consumers on the Black Sea coast

    Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.

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    We assume that after all so far, you already have a number of questions. To make it easier for you, here you can find a list of the most frequently asked by our potential customers.

    We are a huge company, can you take us too?

    The first few times we had to refer to our previous experience and processes. Already in such a question we give an example of how quickly we have not only added a new large client, but also scaled his digital marketing. In the interest of truth, this question “can you take us too” is being asked less and less. This is thanks to the name we have built.

    Is there a case where you could not take on a new client?

    Yes, it happens to even the best. We have a rule to work with only one client from a segment in a specific industry. In addition to believing that this is right – it allows us to talk at the level of strategy, business and marketing goals, to take responsibility for the company’s performance marketing. It’s nice to be told, “We really like your job and we want to invite you to work together,” but it’s great to be able to say, “We work for your competitor and we’re committed to them.” We are sure that you want your agency to stand behind its partnership with you. That is why we recommend you to work with one of the following digital agencies … ”.

    Some companies have large in-house marketing and sales teams. In addition to specific services for such companies, we conduct training for marketing and sales teams. This makes it easier for them to plan their next campaigns together – marketing information gathering, testing, market feedback, phases and scaling. Here you can read more about the benefits of Xplora’s marketing training.

    Is it expensive to hire you as a digital agency?

    Expensive is a very subjective concept. In our opinion, our services are not expensive – our customers are often impressed by how attractive our prices are. How we achieve it – as we have a detailed breakdown of each service and obviously this service is “worth the money”.

    Certainly the services are high quality and give results, because they are integrated and are the result of our vast experience, excellent work processes and full transparency of what and how is happening in your digital marketing.

    We are not looking for commitments for longer-term contracts with mandatory volumes – if we do well, you will assign us more and more work. All accesses, accounts, audiences, etc. are yours and remain so forever. That is why the services we offer are broken down in detail and you can choose the ones that bring you value. We start with the basics and the so-called low hanging fruits – victories that can be achieved with minimal risk and investment for the client. Then, as we often say, “there is money for working things.” This makes us confident that our customers assign us to upgrade their digital marketing.

    ли е да ви наема като дигитална агенция

    We are a small company, do we have to use the services of a digital agency?

    What would you advise us?

    If you are really a small company – you will understand that we are probably too big for you. That’s why we created Xplora Academy – there you will find something specially created for you. Whether you are creating and implementing your digital strategy or working with a freelancer – we advise you to know what you want and what is happening with your digital marketing. Therefore, we recommend:


    • focused advice on elements of your digital marketing;
    • detailed courses for individual channels and tools such as Google Ads, Facebook, Instagram;
    • focused mini-courses on topics such as successful Facebook sales funnels, creating successful visual content for Instagram and more;
    • free webinars on a number of topics and sectors such as guest houses, where the use of a large agency can hardly be covered by additional revenue.


    It is difficult to list all the sectors in which we have significant experience and knowledge, but here are some of them:


    • fast moving consumer goods
    • business services
    • financial services
    • investment goods for the home
    • investment goods for business
    • business services
    • home products
    • pharmaceutical products
    • accommodation and restaurants
    ли опит в B2B или B2C

    We advise you to see these B2B case studies that we have prepared:


      When a change in the original concept may be your best ally

      Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information

      Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.

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      VIESSMANN ОБРАЗОВА Case Study carousel

      How Viessmann educated the whole segment about what heat pumps are and what their prices are

      Some projects turn us into master confectioners, others teach us how to use "GG" in everyday communication. There are projects that help us easily find the "out of the box" space and those in which we work harder to enter the boundaries of the box. Working with Viessmann was a little bit of everything, but most of all, a big dream of all of us came true - to be magicians and to manage the seasons. And before you offer us to wave a stick and say "Action, summer", let's tell you a little more about the specifics of this particular "magic".

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      Do you have experience in B2B or B2C?

      Many of our clients are in the segment of sales of products and services to businesses. We help companies sell agricultural machinery, cars, vouchers, restaurant software, cloud-based services and much more. We have clients working at B2B2C levels such as Schneider Electric Bulgaria and Israel.

        Do you have international experience?

        Many of our clients choose to work for their international business – both directly for consumers and to create assets for their partners and distributors in individual markets. Among these companies are Tesy, Prestige 96 and others.

        We are honored and privileged to have a company like Schneider Electric Israel choose us as their digital agency. The things we achieve for the Bulgarian team were shared at the regional level and that is why we work for other divisions of the company.

          Our business is very specific, will you do it?

          Every business is specific. And at the same time it is not – it has its own business model, there are specific target users and a value proposition for them, there are key products and services, etc. Our team has vast experience – from startups, as mentors and co-founders, through the development of digital channels and sales of completely offline businesses, to launching new business lines in huge companies.

          How do I choose a digital agency, even if it’s not you?

          Where to start?

          Choosing an agency is a very responsible decision, because digital marketing is no longer just communications in a digital environment. And the relationship with the digital agency is being upgraded every month and it takes time to give optimal results and to be able to achieve more ambitious business and marketing. We encourage you to see our principles for Human Digital – always talk to real people, talk in a way that you understand and build on, and have human partnerships. If we can give you advice – look for a digital agency that has a reputation for achieving results, because that’s what you will expect from it.

          Working with an agency, you will go through a briefing process – giving a clear assignment to your company and how it gives value, where to start and where to go, what resources will be invested. We encourage you to complete this brief document to make it easier for the agency you work with. As if you have clear marketing goals and expectations .

          How will you convince me of what you say?

          We are sure that you have already benefited from shared case studies and videos – professionals and owners talk about what they achieve through digital marketing with Xplora.

          The first meeting with us will be even more impressive for you, because we will talk in detail about your business. We advise you to ask someone who has worked with us before contacting us. You will surely find such a person among your acquaintances on LinkedIn or Facebook. Because we know that excites you – whether we can make you successful. And our reward is long-term relationships with satisfied customers.

          да избера дигитална агенция 1
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          “The strength of PRESTIGE is that we produce and offer irresistibly delicious products of excellent quality. We are happy that the Xplora team is our long-time trusted partner and supporter in this journey. It is important for us that together, at a high level of expertise and creativity, we develop our company and brands digitally in an even faster and more adaptable way so that PRESTIGE remains in the hearts of consumers and is a symbol of the latest digital trends. ”


          Darina Stoyanova
          Executive Director, Prestige 96

          “For 3 years now, we have trusted Xplora to take care of our company’s core brand, Queen’s. In addition to maintaining the brand’s social networks, they stand out with creative digital campaigns and innovative approaches. For me, they are also the agency that does extremely good media planning and provides the most detailed reports. I am grateful to them for growing and evolving together in the digital world. ”


          Savina Palikareva
          marketing manager of Timbark Bulgaria EOOD

          “We have been working with Xplora for years. It is no exaggeration to say that they are the best digital marketing agency in Bulgaria. Together we created some of the most successful campaigns in the history of our company, and probably in Bulgaria as a whole. If you don’t try them, you miss a lot. ”


          Zdravko Minchev
          CEO of confectioneries Sunday

          “When I work with Xplora, everything becomes easy. And before we started with the agency, we knew what we wanted to achieve as a digital presence, but when the company does it alone, things don’t go very well. When you find the right agency, things seem to start happening on their own. ”


          Kalina Petkova
          Schneider Electric’s marketing communications for Bulgaria, Albania, Northern Macedonia and Kosovo

          “Xplora is our faithful partner in every digital challenge we face. Their unwavering desire to deliver the best solution with the most effective means, accuracy and professionalism – all this makes me feel safe when we work together. “


          Maria Metodieva
          Marketing Manager Whirpool Bulgaria

          “We chose to work with Xplora for several non-bank financial companies in the MFG Group. To our delight, they showed very quickly that they understand our business models and our customers so that we can achieve our goals in the digital space! Their commitment helps us constantly. to optimize our communication in the digital space and get closer to our users. Great team! “


          Elitsa Serafimova
          Head of Brands Management, Financial Group Management

          “In the face of Xplora, we found a professional partner to help us achieve our goals in digital communication. Thanks to Xplora we understand our customers better and reach them faster and more efficiently. The team of the agency is always on the line with great ideas, professional solutions, tracking and optimizing projects. All this makes me calm that our presence in the digital space is in safe hands. “


          Daria Raleva
          Microsoft Marketing Manager for Bulgaria, Macedonia and Kosovo

          “Xplora is our digital partner that manages a comprehensive portfolio of brands. Their team achieved significant optimization in most of our campaigns a few months after the start of our partnership. I highly appreciate their results-focused approach and attention to detail. They always react quickly and are very committed to projects. With Xplora we do more than campaigns, we CONNECT with users. Thanks!”


          Virginia Tosheva
          Marketing Manager, Valmark Bulgaria

          “In order for digital marketing to reflect business and have sufficient ROI, you need people who know what, how and why people do online and know how to use digital tools effectively. Xplora is our choice in this challenge. ”


          Hristo Iliev
          Executive Chairman, Founder and Chief Shareholder, Capital AG

          “Xplora has been our partner in digital communication with customers for almost 6 years. We have trusted the company entirely to manage BLD’s online presence and to promote our messages to our target audience digitally. Together we create media planning, and they often guide and advise us on the right formats and guidelines for visual materials to use. As a result of this long-term partnership, we enjoy a very good and focused communication environment and thus achieve our target for inquiries and sales. ”


          Irina Kaneva
          sales and marketing director of BLD

          “Thanks to the statistics, which are absolutely clear and visible, we were able to learn in detail what are the motives of consumers to be our customers, what are our strengths, what are our weaknesses and where we need to improve. I think this is something that gives an awful lot of value to all the work together, and we can build a lot on that. ”


          Vasil Parvanov
          Marketing and Supply Manager at Aladin Foods

          “There was really no time for me to feel unstable in these waters, and you always thought on an equal footing with me. You thought equally with us about the brand. You didn’t just apply rules that are feasible in a digital environment, but in fact you specified absolutely every move according to the goals we had. (…) It’s very rare to find a partner as a quality, because usually the clients, in fact the agencies, neglect more or less what the client wants, and in fact we are the ones who know our brand. ”


          Mirena Ivanova
          event manager at Forbes Bulgaria

          “And what we laid as a foundation in the beginning and what everyone needs to do is to first build their strategy for their business, the goals they want to achieve with digital marketing, to fill in the brief that you send, but not just to fill it, but to think things through, to set goals, to plan, to think campaign and always follow this path… And in fact this is something that you helped us with – to see this direction of movement and follow it , to make things much more thoughtful. ”


          Martina Bozhanska
          marketing director at the Metropolitan Hotel

          “WOW” is that you always support me a lot in the “hot moments”. I know that I can always count on a professional opinion, which is sometimes required extremely quickly as a reaction. I know that you always stand by our side as a producer and you will always defend our interests. I know you will always tell me things as they are, even if I don’t always want to hear them, but I hear them later. So the most valuable thing for me is that I can count on Xplora when I need you. ”


          Teodora Valchanova
          marketing manager at Medix

          “I’m looking for dedication, discipline, heart. That’s what I get from the whole Xplora team.”


          Ailita Liteva
          Head of Marketing at TESY

          “Almost all the conversations with agencies I’ve had have started with the question of what the budget is. Establishing contact with the Xplora agency did not revolve around the budget. The attitude that the Xplora agency showed was the wow factor for us. You have taken enough time to analyze our product, we will explain it to you, but thanks to this joint time we have taken, the attitude you have towards us and our product gives us the opportunity to trust that when we want something done, it’s made by people who know the product and work with us. ”


          Boris Milev
          CEO of Tombou Bulgaria

          “The first is that Xplora is very easy to work with, so they understand us. When we have a problem or an idea that we want to implement, as they say, we understand each other in half a word. The other thing that is also fundamental and one of the wow things in our work together is that things happen very quickly. (…) The third main thing that impresses us in our work together is that there is a clear planning of both the goals we set and the way in which these goals will be achieved. This makes it very easy for us, because we have a clear idea of how we will develop throughout the year and everyone is working on the points that concern him. “


          Milena Petrova
          sales service and marketing in Viessmann Bulgaria

          “What Xplora has helped us understand is that we don’t really have to work sporadically and in such a campaign, but really be consistent in communication and consistent in our messages. What helped us was the super structured and organized information we received, the terribly fast response in the internal organization, if you will, with all the emails, meetings we did. ”


          Любина Любенова
          Wienerberger’s marketing manager for the Southern Balkans