Clients and references
Tell us who your customers are so we can tell you who you are. 🙂 Our motto, repeated many times in interviews with future team members, meetings and trainings, is: "We exist to make our customers successful."
When we are asked who our customers are, we are not only happy to share, but we are proud to answer this question. Most of them turned to us after a recommendation from someone who saw us "in action" and was satisfied with the results, or from a person who noticed the level of detail we reach when presenting our case studies - the goal to the client, through the challenges and approaches, to the impressive results.
It sounds a little immodest, but once you are on this page – you know that we have earned a reputation as an agency that achieves excellent business and marketing results, and so we make our customers and their teams even more successful. Every month we upgrade the digital marketing strategies of dozens of companies through:
- Insights (applicable insight);
- validated assumptions;
- quick tests of ideas / new approaches;
- detailed analyzes of the obtained data;
- flawless implementation of the proposed campaigns / media plans / changes;
- analysis and proposals made on the basis of real data, which we stand behind and commit to the implementation of our proposals.
our customers
And here you can meet some of our current customers. Excuse us, did we say customers? We meant friends and clients. 🙂
And yes, we have everything – representatives of FMCG companies, professional services companies, investment goods for business, high-end household goods, restaurants, NGOs and many others.
Of course, each client is distinguished by their specific requirements and needs. But they are all similar in that they want to be successful. Namely – to achieve their business and marketing goals. With a marketing team whose digital marketing strategy the company is becoming more workable and good. This means achieving together more and more significant goals (efficiency) through optimal resources (efficiency). This expectedly good combination can happen mainly thanks to monthly consistent work: setting clear goals, clear responsibilities, detailed information.
Each of our clients has his (our) story of how digital marketing works for him and what WOW is in collaboration with Xplora. Here you can see what our clients think about our joint projects and what exactly makes them successful. Aylita, Tesy’s marketing manager, shares how important it is to listen to her agency’s advice. Tinka Alexandrova, marketing manager of Danone Bulgaria, shares what has changed in the processes of the brand’s work since the start of its work with Xplora?
We know that our clients turn to us to achieve the results they seek. That is why we create public case studies. They are not made as for a competition, they are not looking for emotion, but the rational reaction of the professional who says to himself: “Yeah, this is an interesting approach, and once they have achieved such results – I will consider whether it is applicable to us.”
success stories
The path to successful development of Bonnie’s digital advertising presence – goals, processes, testing and results
"Boni is the largest pig producer with 7 pig farms, a slaughterhouse, 2 meat processing plants and 2 own brands. Their production covers everything from A to Z and in the last 30 years they have firmly established themselves in the FMCG market.
Campaigns with a cause or how we managed to engage ladies with educational content
Gedeon Richter is a specialty pharmaceutical company with a focus on women's health that has combined tradition and innovation in pharmaceutical manufacturing for more than 120 years. With its widely recognised expertise and comprehensive product range, Gedeon Richter is a major player in the field of women's health.
Approach and strategy for the successful development of Aladin Foods TikTok profile
After we successfully showed you in our previous case study how we optimized the advertising on the dunar funnel of our long-time partner Aladin Foods and increased ROAS to a 4-digit value, it's the turn of consumer engagement.
TAT | #TATasty influencer recipes
Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen.
Changing generations – entering new platforms
Spoko Waffles is one of the boldest clients we have worked with. Over the years that we’ve been creating content for them, we’ve been able to gain their trust and they’ve given us space to be creative. Together we built the brand’s Instagram account, creating fun content that was just right for their audience.
How does culinary photography tell stories?
The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack.
Toyota Hybrid – I know why
Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.
Direct response and lead generation campaign for IUVO GROUP OŰ Estonia
Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer.
THE TASK
The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.
When investing in Google advertising carries an ROI of the advertising budget for the year and a half ahead
The business model of our agency is to have long-term relationships with clients - we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.
Summer campaign for consumers on the Black Sea coast
Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.
We assume that after all so far, you already have a number of questions. To make it easier for you, here you can find a list of the most frequently asked by our potential customers.
We are a huge company, can you take us too?
The first few times we had to refer to our previous experience and processes. Already in such a question we give an example of how quickly we have not only added a new large client, but also scaled his digital marketing. In the interest of truth, this question “can you take us too” is being asked less and less. This is thanks to the name we have built.
Is there a case where you could not take on a new client?
Yes, it happens to even the best. We have a rule to work with only one client from a segment in a specific industry. In addition to believing that this is right – it allows us to talk at the level of strategy, business and marketing goals, to take responsibility for the company’s performance marketing. It’s nice to be told, “We really like your job and we want to invite you to work together,” but it’s great to be able to say, “We work for your competitor and we’re committed to them.” We are sure that you want your agency to stand behind its partnership with you. That is why we recommend you to work with one of the following digital agencies … ”.
Some companies have large in-house marketing and sales teams. In addition to specific services for such companies, we conduct training for marketing and sales teams. This makes it easier for them to plan their next campaigns together – marketing information gathering, testing, market feedback, phases and scaling. Here you can read more about the benefits of Xplora’s marketing training.
Is it expensive to hire you as a digital agency?
Expensive is a very subjective concept. In our opinion, our services are not expensive – our customers are often impressed by how attractive our prices are. How we achieve it – as we have a detailed breakdown of each service and obviously this service is “worth the money”.
Certainly the services are high quality and give results, because they are integrated and are the result of our vast experience, excellent work processes and full transparency of what and how is happening in your digital marketing.
We are not looking for commitments for longer-term contracts with mandatory volumes – if we do well, you will assign us more and more work. All accesses, accounts, audiences, etc. are yours and remain so forever. That is why the services we offer are broken down in detail and you can choose the ones that bring you value. We start with the basics and the so-called low hanging fruits – victories that can be achieved with minimal risk and investment for the client. Then, as we often say, “there is money for working things.” This makes us confident that our customers assign us to upgrade their digital marketing.
We are a small company, do we have to use the services of a digital agency?
What would you advise us?
If you are really a small company – you will understand that we are probably too big for you. That’s why we created Xplora Academy – there you will find something specially created for you. Whether you are creating and implementing your digital strategy or working with a freelancer – we advise you to know what you want and what is happening with your digital marketing. Therefore, we recommend:
- focused advice on elements of your digital marketing;
- detailed courses for individual channels and tools such as Google Ads, Facebook, Instagram;
- focused mini-courses on topics such as successful Facebook sales funnels, creating successful visual content for Instagram and more;
- free webinars on a number of topics and sectors such as guest houses, where the use of a large agency can hardly be covered by additional revenue.
IN WHICH SECTORS DO YOU HAVE EXPERIENCE AND MAKE YOUR CLIENTS SUCCESSFUL?
It is difficult to list all the sectors in which we have significant experience and knowledge, but here are some of them:
- fast moving consumer goods
- business services
- financial services
- investment goods for the home
- investment goods for business
- business services
- home products
- pharmaceutical products
- accommodation and restaurants
We advise you to see these B2B case studies that we have prepared:
Successful B2B marketing practices that combine the use of social media with the power of Google
In 2016 we started working with our client Fintrade - a non-banking, financial institution specializing in business lending. As with any B2B client, here, at the beginning of our work together, we had serious challenges, which were to research the market, define the right target audiences and choose the right digital channels to reach them.
When a change in the original concept may be your best ally
Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information
Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
How we won silver for Effective Use of Data from the IAB Mixx Awards
It's time to present our case study for Viessmann and tell you how we managed to promote heat pumps as a product in Bulgaria. See what approaches we used to reach over 27,000 users and how we distributed the work over time.
How Viessmann educated the whole segment about what heat pumps are and what their prices are
Some projects turn us into master confectioners, others teach us how to use "GG" in everyday communication. There are projects that help us easily find the "out of the box" space and those in which we work harder to enter the boundaries of the box. Working with Viessmann was a little bit of everything, but most of all, a big dream of all of us came true - to be magicians and to manage the seasons. And before you offer us to wave a stick and say "Action, summer", let's tell you a little more about the specifics of this particular "magic".
Do you have experience in B2B or B2C?
Many of our clients are in the segment of sales of products and services to businesses. We help companies sell agricultural machinery, cars, vouchers, restaurant software, cloud-based services and much more. We have clients working at B2B2C levels such as Schneider Electric Bulgaria and Israel.
Do you have international experience?
Many of our clients choose to work for their international business – both directly for consumers and to create assets for their partners and distributors in individual markets. Among these companies are Tesy, Prestige 96 and others.
We are honored and privileged to have a company like Schneider Electric Israel choose us as their digital agency. The things we achieve for the Bulgarian team were shared at the regional level and that is why we work for other divisions of the company.
Our business is very specific, will you do it?
Every business is specific. And at the same time it is not – it has its own business model, there are specific target users and a value proposition for them, there are key products and services, etc. Our team has vast experience – from startups, as mentors and co-founders, through the development of digital channels and sales of completely offline businesses, to launching new business lines in huge companies.
How do I choose a digital agency, even if it’s not you?
Where to start?
Choosing an agency is a very responsible decision, because digital marketing is no longer just communications in a digital environment. And the relationship with the digital agency is being upgraded every month and it takes time to give optimal results and to be able to achieve more ambitious business and marketing. We encourage you to see our principles for Human Digital – always talk to real people, talk in a way that you understand and build on, and have human partnerships. If we can give you advice – look for a digital agency that has a reputation for achieving results, because that’s what you will expect from it.
Working with an agency, you will go through a briefing process – giving a clear assignment to your company and how it gives value, where to start and where to go, what resources will be invested. We encourage you to complete this brief document to make it easier for the agency you work with. As if you have clear marketing goals and expectations .
How will you convince me of what you say?
We are sure that you have already benefited from shared case studies and videos – professionals and owners talk about what they achieve through digital marketing with Xplora.
The first meeting with us will be even more impressive for you, because we will talk in detail about your business. We advise you to ask someone who has worked with us before contacting us. You will surely find such a person among your acquaintances on LinkedIn or Facebook. Because we know that excites you – whether we can make you successful. And our reward is long-term relationships with satisfied customers.
