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When investing in Google advertising carries an ROI of the advertising budget for the year and a half ahead

| B2B, Branding, Case Studies

The business model of our agency is to have long-term relationships with clients – we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.

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Successful B2B marketing practices that combine the use of social media with the power of Google

| B2B, Case Studies, Content Marketing, Performance Marketing and Advertising

In 2016 we started working with our client Fintrade – a non-banking, financial institution specializing in business lending. As with any B2B client, here, at the beginning of our work together, we had serious challenges, which were to research the market, define the right target audiences and choose the right digital channels to reach them.

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When a change in the original concept may be your best ally

| Branding, Case Studies, Content Marketing, Performance Marketing and Advertising, Strategy, Visual Content and Creative

Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information Last summer, our client Fintrade launched a new communication platform – "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.

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