Advertising on Instagram
Instagram is the 6th most popular and used social network in the world with over 1 billion active users per month.
In digital circles, Instagram is known as the platform of influencers. The numbers speak for themselves - according to a study by omnicore, 500,000 are active Instagram profiles on Instagram worldwide, and 55.4% of them use the store for sponsored content.
In Bulgaria with Instagram targeted advertising you can reach about 1,200,000 user profiles of people aged between 13 and 65+. That's why Instagram advertising is one of the recommended channels in your digital strategy, especially when your target is in the golden circle of active users - these are those between the ages of 17 and 34.
What experience do we have in INSTAGRAM advertising?
For over 25 clients, we have built successful Instagram strategies as part of their overall marketing mix.
Depending on the main focus of the business, we adjust our advertising campaigns to justify these goals. We have businesses where the main focus is the positioning of a new product and there Instagram is extremely useful to us – especially with the popular Story audience. For our other B2C clients the main goal is the sale of clothes and accessories, for which we often use the so-called collection advertising and product catalog promotion. By positioning these formats on Instagram and properly targeting and optimizing, we achieve our goals.
If you follow the profiles of Batiste Bulgaria, you have surely noticed a mysterious lady who sweetly talks about her daily life and how many times she has been "saved" from dry shampoo. Yes, that's me - Eva. I love to share my beautiful days with you - and not that I lead a fabulous lifestyle, I just know how to see beauty in the smallest things.
Why advertise on INSTAGRAM?
The main advantages of Instagram advertising are:
IN RECENT YEARS THE FOLLOWING TRENDS AND DIRECTIONS OF INSTAGRAM DEVELOPMENT HAVE BEEN OBSERVED:
- The social network is becoming a place for searching and shopping for products. Proof of this is the new Shopping Channel in Instagram Explore, as well as the possible integration of a product catalog with your account.
- Instagram Live – one of the best opportunities to communicate directly with your followers clearly and authentically. Live videos can be accompanied by a Shopping tag that allows online shopping during a live broadcast.
- Trends affecting the content of the platform are associated with the increasing use of text images, carousels and long descriptions of visions that resemble “small blogging”.
- Fully customized content through the new Reels trend – interactive shoppable formats visible in the Explore section, allowing them to be viewed and discovered by a wider audience.
WHAT SERVICES DO INSTAGRAM INCLUDE IN ADVERTISING?
Media plan and budgeting
Ad Management Service
Reports and Statements
Interim reports and final report summarizing the overall performance of the campaign. Detailed analysis of the achieved goals, drawing key conclusions from the campaign and recommendations for further activations.
WHAT STEPS DOES INSTAGRAM ADVERTISE INCLUDE?
Research and analysis of business, product, competitors and customers
Choosing the appropriate type of advertising formats according to the campaign strategy
Budget allocation between different types of formats
Monitoring and analyzing user behavior and optimizing campaigns
Build advertising messages and visions for each stage of the user path of users
Creating appropriate target audiences
The main types (formats) of advertising on Instagram
THE MAIN TYPES OF ADVERTISING IN INSTAGRAM
You can run several types of ads through the app.
Reach New People
Your Direct Messages
This type of “goal” invites users to send you a message. Here the call to-action will be “Send Message”.
This type of “goal” will send users to your website through the so-called In-app browser. You can choose from a list of different call-to-actions: