"Realistically, over 50% of our leads that we've brought in this year are due to digital marketing and I don't see that thing ending as an activity at all. It's important for us to be constantly present, to remind people about us - I guess that's important for any brand. Of course, as I said at the beginning, we just did a campaign where we wanted to pique people's interest in our product, but in the end we managed to bring in quite a few customers as well, which is great."
Here is what Plamen Minev, who is part of the team that created Hype Software, told us. We've been working with the company, which sells an innovative restaurant management solution, for a year now and our partnership only proves how much potential digital marketing holds for such businesses. You can find out what online advertising helped them with and what they didn't expect to happen here:
