Advertising on social networks
Why is advertising important for successful digital marketing on social media? These networks are part of the everyday life of digital users, and this creates conditions for great competition for these users among many companies. Many companies have very clear user paths and one user knows what value they bring. The algorithms of social networks themselves are getting better at selecting content for users.
This creates a need for well-planned advertising on the right social networks - to the right users according to their phase in the relationship with the company. This allows the advertising on social networks to be scaled every month and to achieve more and more significant marketing goals.
Advertising on Facebook
Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.
Advertising on instagram
Instagram is the 6th most popular and used social network in the world with over 1 billion active users per month.
In digital circles, Instagram is known as the platform of influencers. The numbers speak for themselves – according to a study by omnicore, 500,000 are active Instagram profiles on Instagram worldwide, and 55.4% of them use the store for sponsored content.
Advertising on Linkedin
With nearly 700 million active users in 2020, LinkedIn has gradually evolved from a networking platform among various professionals to one of the most popular social media. This trend is also observed in Bulgaria, where the user base in the platform is constantly growing.
Advertising on Twitter
Twitter is a real-time news platform where people post tweets, engage in conversations and comment on the most popular topics of the day. On a daily basis, 500 million tweets are posted worldwide. By 2021, the social network has about 350 million active users per month.
Advertising on TikTok
When we talk about emerging trends in the digital world, and social networks in particular, we can hardly miss Tik-Tok. The platform has over 800 million active users per month globally.