superHUMAN campaigns told by our clients

Schneider Electric
Schneider inner

“The main challenge is to reach our target groups because they are very specific, distinct, but also narrow. For example – electrical designers, electrical installers, power engineers in factories, facility managers. Groups that can’t be defined by demographics alone or any other specific criteria that exists in a digital environment. We need to find ways to reach them. “

This is what Kalina Petkova, the person behind Schneider Electric’s marketing communications (a leader in digital transformation of industry, homes and electricity distribution in over 100 countries) for Bulgaria, Albania, North Macedonia and Kosovo, told us. As Kali said, our work together is very easy and pleasant, whether it is for switches and sockets, circuit breakers or apartment panels, medium voltage electrical distribution, industrial automation, etc. ???? Hear how we do it in her full interview below.